Vodafone Idea Limited, India’s leading telecom service provider, recently launched Vodafone Sakhi, a first-of-its kind mobile based safety service, designed exclusively for women. Launched by PV Sindhu it comes with a number of features such as Emergency Alerts, Emergency Balance, and Private Number Recharge. It provides safety to women through the Vodafone pre-paid services across the country. The service works across smartphones and feature-phones, even without any balance or mobile internet, thus ensuring that the service extends to millions of women in India.
The service was launched through a thematic film, celebrating the overcoming of inhibitions by a young girl with the clarion call – “Ab Rukein Kyun?” created by an all-women crew. A special signature song for ‘Ab Rukein Kyun’ sung by the very talented and multi award winner Neha Kakkar in the launch. You can check out its features here.
The Director & COO – Safecity / Board Director, Red Dot Foundation Group Supreet K Singh was felicitated for her inspirational and pioneering work towards empowering women in rural India exemplifying the spirit of ‘Ab Rukein Kyun’. Safecity has been providing a collection of curated resources ranging from safety products, mobile applications, self defence classes and important legal information for safety. There have been a number of workshops and awareness campaigns conducted by Red Dot Foundation through out the country. Safecity is glad to see Vodafone come up with such services and making safety a importance.
On the occasion, Siddharth Banerjee, EVP – Marketing, Vodafone Idea Limited remarked, “Women safety is a burning issue in our country. We have all seen cases of women holding back in their daily life on opportunities because of safety concerns. Addressing this critical issue, Vodafone Sakhi is a small step to give women the confidence to step out fearlessly and live their dreams with a trusted solution at hand. Our marketing campaign Ab Rukein Kyu? aims to connect deeply with our women consumers and urge each one of them to participate in this movement of change.” Read more about it here.