BeliEVE | Safecity

The ‘beliEVE’ podcast is a pun and portmanteau of ‘believe’ and ‘eve’ that tells inspiring stories of women. It is driven to uphold their spirit, grit, valour, struggles, belief, and efforts in breaking the glass ceiling. The podcast is hosted with Ms Elsa Marie DSilva and it is produced, hosted and distributed by aawaz.com, the largest spoken-word audio and podcast network in Indian languages. Through its various conversations, host Elsa, brings out the hidden stories in the lives of extraordinary women. The series brings together a diverse roster of women from varied fields, including entrepreneurs, educators, artists, athletes, changemakers, activists, therapists, armed forces, among others.

The podcast with 14 unique stories (episodes), exclusive on aawaz, is in the Top 3 audio shows in aawaz English programming. It has generated 1mn+ impressions organically across endpoints like social media, aawaz app and website. In an attention-deficit digital world where skipping in 5 seconds is the norm, our users have consumed 330,000+ minutes of the beliEVE podcast, that’s approximately 5,500+ hours. Additionally, the show has garnered 25,000+ streams. (A stream is counted when a user has listened to at least 60 seconds of an episode). This reflects on the power that great storytelling has in positively impacting the lives of people. Relaying the success of ‘beliEVE’ and the demand for stories of inspirational women who challenge the status quo, the audio show is now in its second season.

Here are some testimonials of what our guests on the podcast felt after sharing their journey:

"Being part of a community of stories that capture the pioneering spirit of women who dare to risk and lead."

Ritu David Founder, The Data Duck

"It was really a nice experience while interacting with podcast believe team. It was just reviving my whole life in half an hour. It boosted me to add more and more feathers in my cap."

Poonam Beniwal National Boxing Champion

“The interview was great. I am always tongue tied in interviews. And the interviewer would always prompt. Interviews make me self-conscious so much, that I lose focus on what to say. But Ms Elsa Marie put me at ease so much, that I enjoyed interview. Before, joining the navy, I was an English casual announcer in All India Radio, Mumbai. My program manager would say to listen to my own program to improve better and I hated my voice. Listening to my voice in this interview, I fell in love with the voice and the medium. Thank you, Elsa Marie. May your tribe increase.”

Lt Commander Rajeshwari Kori Former Indian Naval Officer

“While it is always great to interact with Elsa, her questions during the interview for her podcast made the interaction very insightful for me. The podcast has become a unique source of inspiration for lots of girls and women as it allows us to learn from the personal stories of other courageous women leaders.”

Dr Rashmi Tiwari Founder & Director, Aahan Tribal Foundation

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