Rozy Roti Films is a film production company that does commercial and social themed films. Safecity I (http://youtu.be/edyUTg4e4-w) is their first social themed film.
PVR Nest is the corporate social responsibility arm of PVR Cinema and they featured Safecity’s advertisement for a fortnight at their cinemas in 17 cities all over India in honour of Women’s Day March 2013.
We have conducted workshops on sexual harassment at workplace for PVR Cinemas and will be continuing to explore gender at work.
The idea of Safecity came about during the Swedish Institute Management Program organised by the Swedish Institute. The program focusses on CSR and Sustainability in large corporates.